How to choose the ideal speaker? Keys to capture your audience’s attention

What makes a speaker truly memorable?

Gone are the days when event organizers chose a speaker based on his or her fame alone. Today, the success of a conference depends not only on the speaker’s reputation, but also on his or her ability to capture the attention of a demanding, restless and diverse audience.

A good speaker needs much more than knowledge of a subject. He or she must be an exceptional communicator, able to improvise, connect emotionally and adapt his or her message to different audiences and contexts.

New expectations: What is the public looking for in a speaker?

Platforms like TED Talks have raised the bar for conferences, and generational diversity has changed the way content is consumed. Baby Boomers, Generation X and Millennials process information differently, which demands more creativity and dynamism in presentation.

Today, the most effective speakers are those who are disruptive, provocative and original. Companies are looking for speakers who not only inform, but also interact, sensitize and motivate their audience.

A great speaker doesn’t need everyone to agree with him, but he does need to be able to capture and hold the attention of his listeners. As Scholar, Director of Events and Congresses at Novartis, says:

“It is critically relevant to engage the audience and make them part of the discourse, rather than simply talking at them.”

Keys to a good speaker

Although each speaker has his or her own style, there are essential characteristics that make the difference:

Education and general culture: A good speaker not only masters his or her subject, but also has the ability to generate critical thinking and offer fresh perspectives.

Clarity and language proficiency: If the event is international, having a good translation team is key.

Strategic selection of topics: It is not enough to repeat popular ideas. Relevant and well-structured content must be offered.

Ability to generate emotions: Reaching the intellect is important, but what really leaves an impression is the emotional connection with the audience.

The power of passion in a speaker

A successful speaker not only conveys information: he inspires, transforms and leaves a mark. A good speaker is, in essence, an educator, someone capable of provoking changes in the audience with his voice and presence. And the factor that differentiates an average speaker from an exceptional one is PASSION.

A passionate speaker loves what he does.
Enjoys the opportunity to connect with hundreds or thousands of people.
Shares knowledge and experiences in an authentic and powerful way.

How to choose the ideal speaker for your event

If you are organizing an event and are looking for a speaker, keep these key points in mind:

✔️ Define the message you want to convey: Are you looking for motivation, learning or an inspiring experience?
✔️ Choose the right moment: Keynote speakers usually open or close the event.
✔️ Establish a budget: There are options for all ranges, but consider additional costs if the speaker is a foreigner.
✔️ Talk to the speaker before hiring: Intuition is key. Make sure the speaker’s style and approach are appropriate.
✔️ Formalize with a contract: Confirm dates and details to avoid setbacks.

A good speaker not only fills an agenda, but turns an event into a transformative experience. If you want your audience to take away something valuable, choose speakers who don’t just talk, but connect, inspire and provoke action.