How to Adapt Your Events to the New Generations: Millennials and Gen Z

The new generations, Millennials and Gen Z, are transforming the way brands and companies plan their events. With unique values, expectations and habits, these audiences demand experiences that are authentic, interactive and aligned with their ideals.

According to a study by Allied Market Research, the global corporate meetings and events market will reach $1.552 billion by 2028, with these generations playing a leading role. What are they really looking for in an event? How can we attract and connect with these audiences? Here are the essential factors and strategies for designing memorable experiences.

1. Authenticity and Purpose: More than an Experience

Both Millennials and Gen Z value events that have a clear and authentic purpose, aligned with values such as sustainability, diversity and inclusion.

• Key data:
• According to a Deloitte report, 75% of Millennials believe that companies have the power to make a positive impact on society and expect the same from events.
• Strategies to implement

  :Polylang placeholder do not modify

2. Technology: Interactivity at Another Level

For these generations, technology is a basic necessity. Tools such as augmented reality (AR), virtual reality (VR) and gamification enrich the attendee experience.

• Key data:
• According to EventMB, 80% of Millennials believe that technology significantly improves their event experience.
• Strategies to implement

  :Polylang placeholder do not modify

Technology not only increases interaction, but also generates a memorable experience.