How to make the most of a corporate event: 8 keys to generating connections and business

When you think about attending a corporate event, the most common answer is usually: “I’m going to listen to a lecture”However, limiting yourself to that means missing out on three of the most valuable opportunities these meetings offer: meet people, build relationships and generate business.

More than attending, it's about connecting

At an event, most attendees share similar or complementary interests and needs. This means you can be helpful to them, and they can be helpful to you, in a positive way: exchanging knowledge, sharing experiences, and opening doors to new opportunities.

The problem is that we often fall into two common mistakes:

• Don't drop your cell phone, distracting us with messages and social networks.

• Stay with the same acquaintance throughout the event, thus limiting new connections.

The result: You go back to the office saying the event was “good,” but without having made any real connections.

The true value of a corporate event

Events offer a unique forum to meet people who can help you achieve your goals. Doing new business isn't just about selling or buying a product; it can mean finding a supplier you didn't know about, a distributor, a strategic partner, an investor... or even discovering a solution you didn't even know you needed.

We live in the era of connectivity and communities, where relationships are key. That's why, Attending a corporate event is an investment of time and resources that should pay off..

8 keys to making the most of a corporate eventThis is how you should make the most of a corporate event.

1. First inspire confidenceBefore you sell yourself, create a genuine connection. The sales will come later.

2. take advantage of breaksThese are ideal times for networking.

3. Identify the strategic point of the event. Place yourself in areas where people flow and you can interact.

4. take care of your imageFirst impressions count, and your outfit communicates a lot.

5. ask smart questionsParticipating in Q&As gives you visibility and credibility.

6. Organize parallel activitiesInviting contacts to a unique experience strengthens bonds.

7. Be a source of informationShare useful information and you'll become a go-to person.

8. Reach out to influencersLeaders and organizers can open great doors for you.

At a corporate event, true success is not only in what you hear, but in the connections you buildThe next time you attend, remember: every person you meet can be the start of a priceless opportunity.